Sports Alliance has been acquired by KORE Software

KORE Software is pleased to announce the acquisition of London-based, fan data management, and digital marketing solutions provider, Sports Alliance. This acquisition marks an expansion for KORE in the EMEA market, inheriting more than 140 clients and strengthening its position as the global leader of engagement marketing solutions. This acquisition represents continued expansion for KORE Software, after recently acquiring SSB’s professional sports business and leading AI-powered social and digital analytics platform, Hookit, in February, 2022.  

Welcome Nottingham Forest

Welcome Nottingham Forest FC

Sports Alliance is delighted to announce a multi-year partnership with Nottingham Forest FC, following a detailed tender process, which focussed on data management, CRM and insight services. The Premier League Club are due to go live with the Orange Box® during the summer. Developing a data-driven approach to the commercial offering is seen as business critical for the Club, and the utilisation of Tableau Business Intelligence services will enable insights to be delivered across the organisation.