We welcome the PSA!

Sports Alliance, a KORE Software company, is delighted to announce a multi-year partnership with the Professional Squash Association (PSA). The agreement provides the Orange Box and Single Sign On services to the PSA – custodians of the PSA World Tour, PSA Challenger Tour, WSF & PSA Satellite Tour and PSA World Rankings. Developing a data-driven approach to the commercial offering is critical for the organisation, and utilising Sports Alliance’s services will enable deeper insights to be delivered across the PSA’s fan facing eco-system.

Having identified the opportunities a consolidated single view of customers across the PSA group will provide, Sports Alliance is thrilled to be working alongside the PSA to deliver against key objectives.

The bespoke data platform allows for multiple stakeholders to be added to the ecosystem and to have full access to Sports Alliance products and services. The PSA and its partners will also be utilising DotDigital as their marketing automation platform as part of the agreement.

Asha Jones, Senior Account Manager, Sports Alliance, said, “We are delighted that the PSA has chosen to partner with Sports Alliance. They have a unique offering which includes SQUASHTV and they work with the entire professional squash ecosystem, and we’re looking forward to working closely with the team to deliver against their commercial aims.”

Anand Narayanan, Head of Growth, Professional Squash Association, said, “We’re pleased to have Sports Alliance on board as a critical element of our digital eco-system. Our ability to understand and continually improve our communication with our fans and players is vital, and with this partnership we look forward to creating more engaging experiences for everyone.”