Rugby Europe continues their data-driven journey

Rugby Europe agreed to renew their contract with Sports Alliance until 2025 to continue to ignite the passion for rugby all across Europe and beyond.

In the past few years, they’ve utilised the Sports Alliance Fan Toolkit to drive their data-driven marketing ambitions and prepare for further growth. Rugby Europe proves that a data strategy is valuable and pays off, for Rugby Europe, their partners and the passionate rugby fans. We’re proud that we can support Rugby Europe on the continuation of their data-driven journey.

To celebrate the results and to give everyone an insight in what drove these results, we’ve summarised the journey of Rugby Europe into a Case Study. Go to this page and get your copy today.