Articles in English
Apple rocked the email marketing world a few weeks ago by announcing the ‘Mail Privacy Protection’ (MPP) for iOS15. Mail Privacy Protection stops senders from using invisible pixels to collect information about the user, such as when they open an email. MPP also masks IP addresses so they can’t be linked to other online activity or location.
Sports Alliance is delighted to announce a new partnership with Coventry City FC. As the Club looks to continue to increase its engagement with fans to grow and ultimately increase revenues across the club to further develop the first team squad. Following their return to Coventry from the 21/22 season, the Club will work alongside Sports Alliance to focus on fan engagement, data management, CRM, Single Sign On and insight services.
Stade de Reims agreed to renew their contract with Sports Alliance. A great honour to work for one of the most dynamic French clubs with great fans.
Combining over 30 years of experience in the two biggest sports markets in the world, the U.S. and Europe, SSB and Sports Alliance partner to offer a complete and proven solution for data management, relationship development and marketing strategy that drives revenue and fan engagement. SSB, a leading U.S. CRM, data management and analytics company…
Now available: Learn from the best We’ve picked the best examples from our Campaign Assistant tool and put them together in this White Paper. Check it out at https://www.sportsalliance.com/learn-from-the-best/ Personalising sport is about more than just communicating in a personal way with your fans. It’s also about creating opportunities for clubs, sponsors and fans to…
Sports Alliance Day 2020 We held this year’s unique Sports Alliance Day on Thursday, November 5 via Zoom. Although not together in person, the session connected many clubs and organisations from across Europe, North and South America. We’ve uploaded all of the content to our website so you can watch the presentations and download the slides. Check…
We are delighted to announce that Rugby Europe, based in Paris, is our 3rd client in France. Rugby Europe will soon start using our Orange Box® services to engage with rugby fans.
De Coöperatie Eerste Divisie (CED) and Sports Alliance have signed a new contract which enables the Clubs and CED organisation to use the products and services provided by Sports Alliance for a further three years. The new agreement will run until 2023.
Sports Alliance is delighted to announce a new partnership with West Bromwich Albion FC. The Baggies have recently gone live with Orange Box® services with Single Sign On due for launch later in 2020 as part of a broader digital transformation project.
Wolverhampton Wanderers have become the first UK client to utilise Sports Alliance’s ‘commit to App’ functionality.