Articles in English

New additions to the Sports Alliance Team

New additions to the Sports Alliance Team As Sports Alliance keeps growing and developing, we’re happy to announce that we have recently appointed two new members in Diogo Lourenço and Rik Bosch. Rik Bosch – Senior Software Developer Rik Bosch has joined as a Senior Software Developer, predominantly working out of our Vroomshoop office in the Netherlands. Rik has over 15 years experience…

The impact of Apple’s Mail Privacy Protection

The impact of Apple’s Mail Privacy Protection

Apple rocked the email marketing world a few weeks ago by announcing the ‘Mail Privacy Protection’ (MPP) for iOS15. Mail Privacy Protection stops senders from using invisible pixels to collect information about the user, such as when they open an email. MPP also masks IP addresses so they can’t be linked to other online activity or location.

Welcome Coventry City FC

Sports Alliance is delighted to announce a new partnership with Coventry City FC. As the Club looks to continue to increase its engagement with fans to grow and ultimately increase revenues across the club to further develop the first team squad. Following their return to Coventry from the 21/22 season, the Club will work alongside Sports Alliance to focus on fan engagement, data management, CRM, Single Sign On and insight services.

Download the white paper about Partner Campaigns

Learn from the best

Now available: Learn from the best We’ve picked the best examples from our Campaign Assistant tool and put them together in this White Paper. Check it out at Personalising sport is about more than just communicating in a personal way with your fans. It’s also about creating opportunities for clubs, sponsors and fans to…

Sports Alliance Day 2020

Sports Alliance Day 2020 We held this year’s unique Sports Alliance Day on Thursday, November 5 via Zoom. Although not together in person, the session connected many clubs and organisations from across Europe, North and South America. We’ve uploaded all of the content to our website so you can watch the presentations and download the slides. Check…