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Personalising
Your fans and supporters are your greatest asset, the ‘lifeblood’ of any club, association or sporting activity. Their passion and loyalty is at the heart of everything you do, and each and every one of them deserves the very best you can deliver.
Sporting organizations are constrained to remain small- to medium-sized enterprises that cannot merge to achieve scale benefits; recognising, anticipating, and rewarding individual fans and creating personal experiences is challenging.
Our mission is to personalise sport for every individual fan, current and future.
We help you..
Organise
Unify your data in our ‘Orange Box’ Data Platform
Personalise
Personalise your relationship with every fan
Grow
Set and deliver on your ambitions
We help you..
Organise
Unify your data in our ‘Orange Box’ Data Platform
Personalise
Personalise your relationship with every fan
Grow
Set and deliver on your ambitions
Dedicated to
sport
Like your fans, we are dedicated to sport. Founded in 2002 in London, we have grown steadily to now serve over 130 individual sports brands across 9 separate countries or territories, from our home in the UK to Europe and the Americas.
Big or small, whatever shape the ball or nature of the sporting event or activity, we are immensely proud of every single client. Their success is our goal. Our relationship with our clients is personal and long-term. Their energy, passion, commitment and collegiality in sports continues to amaze and inspire us.
Sport transcends boundaries and joins individuals together, teams are always greater than the sum of their parts. The community and alliance our clients represent is stronger together.
Our full client list
Driven by data
Everything we do is driven by data. Your relationship with your fans and their digital and real-world behaviour fills the data lake that then becomes an invaluable resource for us to continue to ensure best-practice, experience and learning is passed back to you and personally to your fans again.
We also continue to invest and innovate to underpin and leverage the insight and best-practice represented by this data – new partnerships, new products, new approaches – in order to deliver value to our clients.
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Countries
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Clubs & Organisations
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Integrations
0
M
Fan Profiles
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M
Single Sign On Logins
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BN
Marketing Communications
Every client ‘journey’ is different depending on their situation, priorities, partners and resources. Your journey will be unique to you and it is your ambition that decides your own individual path.
Fan Relationship Toolkit
Start your journey today
Start your journey todayUnderneath is our ‘Orange Box‘ proprietary data platform for unifying, controlling and enhancing all your fan data; integrations, deduplication, AI predictive modelling, and APIs.
Orange Box®
Data Platform
Integrations
AI and Predictive modeling
Deduplication
Business Intelligence
Marketing & CRM provides personal, multi-channel marketing communications and sales and relationship management that is tailored for sport.
Marketing & CRM
Tailored for sport
Campaign Assistant
CRM
Campaign
Community
Unify identity with our Single Sign On and deliver personal experiences in web and mobile applications that delight your fans.
We're digital
Digital
MyPages
Supporter API
Single Sign On
Every client ‘journey’ is different depending on their situation, priorities, partners and resources. Your journey will be unique to you and it is your ambition that decides your own individual path.
Fan Relationship Toolkit
Start your journey today
Start your journey todayUnderneath is our ‘Orange Box‘ proprietary data platform for unifying, controlling and enhancing all your fan data; integrations, deduplication, AI predictive modelling, and APIs.
Orange Box®
Data Platform
Integrations
AI and Predictive modeling
Deduplication
Business Intelligence
Marketing & CRM provides personal, multi-channel marketing communications and sales and relationship management that is tailored for sport.
Marketing & CRM
Tailored for sport
Campaign Assistant
CRM
Campaign
Community
Unify identity with our Single Sign On and deliver personal experiences in web and mobile applications that delight your fans.
We're digital
Digital
MyPages
Supporter API
Single Sign On
Reward your fans with ClubCash and our payment solution ClubPay.
Reward your fans
Loyalty
ClubCash
ClubPay
Loyalty Rewards
Build stronger partnerships with your sponsors and Global Marketing Network opens the door for new sponsor relationships.
Commercial
Stronger Partnerships
Partnership Activation
Global Marketing Network
B2B CRM
Sponsorship Central
Better
together
As we have grown over the years and expanded to new territories and markets we have established relationships with hundreds of different companies and technology systems and application providers in the Sports industry globally. This network of relationships and the frameworks these represent are fundamental in providing the data and the value we are able to create.
We also recognise a few key strategic, commercial and technology partners with whom we team up to create fan experiences that are beyond expectation.
Our greatest asset
We work on a predictable subscription model for software and services, with dedicated account management and strong personal relationships in order to deliver value quickly, repeatedly and measurably. Our engineering and operational hub is based in London, UK.
Senior Management
The majority of our senior management have been with the company since it was founded by Anthony Khan in 2002. Above and beyond this deep dedication to sport, they also bring valuable experience from marketing, technology, consultancy and agency work in other sectors.
Anthony Khan
CEO
Henk-Frits Verkerk
Director Benelux
Mark Taviner
Chief Strategy Officer
Wouter van Dijk
Director Benelux
Simon Porter
Chief Operating Officer
Anthony Khan
North America
Nuno Mena
Portugal / Latin America
Gaël Agneray
France / Belgium
Victor Alonso
Spain
Matt Swindells
United Kingdom
Henk-Frits Verkerk
Northwestern Europe
Territory managers
Our territory managers represent further decades of knowledge and engagement with sports marketing and commercial partnerships, the majority having worked as clients before joining us.
Blog
Welcome Coventry City FC
Sports Alliance is delighted to announce a new partnership with Coventry City…
Stade de Reims continues their data-driven journey
Stade de Reims agreed to renew their contract with Sports Alliance. A…
SSB and Sports Alliance partner to offer global best practice hub for the sports industry
Combining over 30 years of experience in the two biggest sports markets…
Learn from the best
Now available: Learn from the best We’ve picked the best examples from…
Sports Alliance Day 2020
Sports Alliance Day 2020 We held this year’s unique Sports Alliance Day on Thursday,…
Our offices
Sports Alliance Ltd
Sports Alliance Spain
Sports Alliance Benelux
Get in contact
Want to get in touch? Our territory managers are waiting for your call. Or fill out the form below to send us an email!
UK / Global: +44 (0)207 4393 033
The Netherlands / Belgium / France: +31 (0)70 326 54 46 / +32 (0)247 2312 589