We welcome the Hungarian Football Federation
Budapest, January 18th 2023 – Sports Alliance, a KORE Software company, is delighted to announce a multi-year contract with the Hungarian Football Federation (MLSZ) to further boost their digital ambitions.
The MLSZ was on the hunt for a proven solution that could fulfil their digital marketing strategy. “We needed a supplier that understood our needs and the needs of our fans. We believe that Sports Alliance of KORE Software has everything to meet those needs now and in the future””, says Marton Nagyivanyi Head of Digital
The initial stages of the agreement will focus on bringing data together in the Orange Box® and implementing the omni-channel marketing solution Maileon, as well as setting up the Sports Alliance Single Sign On platform.
Marton Nagyivany, Head of Digital continues: “One of the key things that triggered us was that Sports Alliance was not only able to provide us with a data warehouse and a way to communicate with fans, but also to connect all of our fan-facing digital platforms into one unique fan identity. These platforms are at the heart of our digital strategy and together with an omni-channel marketing approach, we believe that we can improve the digital experience across all MLSZ platforms and communications.”
Robert Zlotnicki, territory agent at Sports Alliance for Central and Eastern Europe, said: “We are thrilled that the MLSZ has chosen to work with Sports Alliance. We both believe that there is a huge potential in Hungary to elevate the fan experience. We look forward to working closely with an ambitious, forward-thinking marketing team to help them achieve their objectives.”
The Hungarian FA joins the KORE Software & Sports Alliance community which now features over 800 rights-holders across the globe, including the NHL, NFL, NBA, MLS and many more.
The Hungarian Football Federation (MLSZ) is the governing body of football in Hungary. It organizes the Hungarian national team, the Hungarian leagues, and the Hungarian National Cup. It is a founding member of UEFA and has been affiliated with FIFA since 1905. Key sponsors of the Hungarian Football Association are Adidas, OTPBank, TippMix and Mol.
About Sports Alliance
Founded in London UK in 2002, Sports Alliance serves over 150 sports brands across the UK, Europe and the Americas. Sports Alliance helps rights-holders use data, technology, analysis and marketing insights to enhance fan experience and revenue generation. Sports Alliance provides end-to-end fan relationship management tools and solutions in Marketing & CRM, Digital, Loyalty and Commercial. Our mission is to personalise sport for every individual fan, current and future. Recently, Sports Alliance became part of KORE Software, the global leader in fan engagement and data intelligence for powering partnerships. Read more about it here or visit the Linkedin page.