Articles in English

Welcome The Amundi Evian Championship

Welcome The Amundi Evian Championship

Sports Alliance is thrilled to announce the next client on French soil: the Amundi Evian Championship, a golf tournament based at the Evian Golf Resort in Evian-Les-Bains. The tournament has recently launched its data strategy with our Orange Box services to grow its fan base and offer more extensive commercial services before, during and after the tournament.

Campaign Assistant

Campaign Assistant: driving results 2 years on

Progress and innovation in sport are fueled equally by competition on the pitch and co-operation off the pitch. Inspired by this, in 2020 we officially launched our Campaign Assistant, a community-powered marketing tool for sport organizations to view and share marketing campaigns. Since then, the Campaign Assistant has grown from 67 to 120 clients opting in and from 30.000 to over 50.000 campaigns. 

New additions to the Sports Alliance Team

New additions to the Sports Alliance Team As Sports Alliance keeps growing and developing, we’re happy to announce that we have recently appointed two new members in Diogo Lourenço and Rik Bosch. Rik Bosch – Senior Software Developer Rik Bosch has joined as a Senior Software Developer, predominantly working out of our Vroomshoop office in the Netherlands. Rik has over 15 years experience…

The impact of Apple’s Mail Privacy Protection

The impact of Apple’s Mail Privacy Protection

Apple rocked the email marketing world a few weeks ago by announcing the ‘Mail Privacy Protection’ (MPP) for iOS15. Mail Privacy Protection stops senders from using invisible pixels to collect information about the user, such as when they open an email. MPP also masks IP addresses so they can’t be linked to other online activity or location.

Welcome Coventry City FC

Sports Alliance is delighted to announce a new partnership with Coventry City FC. As the Club looks to continue to increase its engagement with fans to grow and ultimately increase revenues across the club to further develop the first team squad. Following their return to Coventry from the 21/22 season, the Club will work alongside Sports Alliance to focus on fan engagement, data management, CRM, Single Sign On and insight services.