Welcome The Amundi Evian Championship

Sports Alliance is thrilled to announce the next client in France: The Amundi Evian Championship, a golf tournament based at the Evian Golf Resort in Evian-Les-Bains. The tournament has recently launched its data strategy with our Orange Box services to grow its fan base and offer more extensive commercial services before, during and after the LPGA Tour event.

The golf tournament, founded in 1994, is part of the Ladies European Tour (LPGA Tour) and is played this year from the 21st to the 24th of July. The tournament brings together 120 women professional golf players from all around the world.
Through data integrations with the box office and website, the Amundi Evian Championship will expand its database to reach out to former visitors and fans of the future.

Gael Agneray, Business Development Manager, Sports Alliance, said: “We are delighted to have our 4^th client in France and excited to enter the world of golf. We’re looking forward to working together with the digital team of the Amundi Evian Championship to achieve their ambition of doubling the marketing database within a year. With the help of Sports Alliance they will be personalising the fan experience through our tools and services.”

Luca Dellosta, Communication & Digital Marketing, The Amundi Evian Championship, said: “In 2022, we chose Sports Alliance as our CRM partner to personalise the communication with golf fans all over the world. Today, digital transformation is a real challenge for us, and with this collaboration, we will be able to take those challenges on in the best possible way.

The Amundi Evian Championship is the latest organisation to join the Sports Alliance community, which now features over 140 clients across the world.