Welcome Ipswich Town FC
Sports Alliance is delighted to announce a multi-year partnership with Ipswich Town FC. The Club has recently gone live with Orange Box® services to grow its audience and broaden the commercial offering at Portman Road.
Now under new ownership, there is a close alignment between the needs and vision of Ipswich and the infrastructure and tools with which Sports Alliance can provide for the Club.
The agreement means the Tractor Boys now have a holistic approach to data-driven digital marketing, enabled by evidence-based insights, which allows for more relevant and tailored communications to fans.
Unifying, optimising, and enhancing the supporter experience is the single most transparent goal which we look forward to working together to achieve.
Matt Swindells, Account Director, Sports Alliance, said, “We are thrilled to be working with such a storied Club as Ipswich Town. The Club is under new ownership and looking to capitalise on this momentum both on and off the field. We look forward to working closely with the team at Ipswich to deliver an improved, personalised fan experience through the utilisation of our products and services.”
Neil Hawes, Marketing Manager, Ipswich Town FC, said, “Diversifying and increasing our commercial revenues is a key driver for the Club. We are looking forward to working with Sports Alliance on our journey to achieve our business objectives.”
Ipswich Town is the latest Club to join the Sports Alliance network, which now features over 130 clients in the UK, USA, the Netherlands, Belgium, France, Spain, Portugal and Brazil.