Sports Alliance and Maileon form new partnership for omni-channel fan marketing at sports organisations
Sports Alliance and Maileon are delighted to announce a new strategic partnership for omni-channel fan marketing to sports organisations in nine countries.
Sports Alliance provides fan marketing software and services for more than 140 sports clubs and associations around the world. Maileon’s advanced marketing platform empowers marketers to run data-driven and personalized marketing campaigns. With the collaboration, both organisations will further expand their leading international positions in sports and email marketing.
Matt Swindells, UK Account Director of Sports Alliance, explains the collaboration: “Since the start of Sports Alliance in 2002, we have been making data-driven marketing possible for marketers in professional sports organisations, in the UK, Europe and more recently in the USA. Email marketing continues to be a vital channel for our clients to communicate with their fans, as evidenced by the fantastic campaigns we have seen during this exceptional time of closed-doors competition, and the more than 3 billion emails sent over the past few years.” The collaboration with Maileon will provide a new impulse for Sports Alliance customers. Matt Swindells continues: “With its cutting-edge marketing platform, Maileon offers new innovative possibilities to further personalize the fan experience. It is precisely these possibilities to communicate personally with fans via e-mail, SMS, push notifications and print, which are and will become essential for our customers. It helps us to live up to our motto, Personalizing Sports, even better.”
Maileon is a product of the German company XQueue GmbH, also founded in 2002, which is active in Europe for more than 3,500 customers. Due to the strict German privacy legislation, the Maileon platform is a leader in the field of privacy. Frank Strzyzewski, CEO of XQueue, also sees great opportunities for the partnership: “We have the ambition to continue to grow together in Europe, North and South America. Together with Sports Alliance, we will help sports organisations worldwide in developing and executing their omni-channel strategy. In addition, we believe that Sports Alliance and the Sports Marketers working with the Sports Alliance platform will challenge us to further develop personalised communication in the coming years. This alliance makes both us and the affiliated sports organisations stronger.”
For more information, please contact Sports Alliance and/or get in touch with your Account Manager directly.