Sports Alliance and Stade de Reims together for another three years till 2025
Reims, France – 4 years after we first signed a contract with Stade de Reims, we’re delighted to announce a new three-year contract with the “Rouge et Blanc”. The renewal is a logical step given the successful collaboration.
Sports Alliance and Stade de Reims have been working on consolidating fan data from different sources within the club since 2018. As a result, the partnership has delivered significant growth in fan data for Stade Reims, preparing them for the next step on their digital journey.
Tanguy Audrit, the Marketing Manager of Stade Reims, executed the data-driven strategy: “Given the ambition of the club to continue the digital roadmap in a logical way, the value of the extension of the partnership is clear. Sports Alliance has been one of the pillars of Stade de Reims’ digital strategy since 2018. The platform, thanks in particular to the depth and scalability of its tools, can support Stade Reims on every step towards digital maturity. The journey started with creating a high-quality fan database and will now continue with the implementation of Single Sign On to better serve our fans and create new digital opportunities.”
The Stade Reims Marketing team now has access to a state-of-the-art data-driven marketing platform for sending highly personalised and targeted communications to the fans at the right moment with the right message. The platform has gamification and survey capabilities, which are essential to engage with the fans of the club.
Gael Agneray, Business Development Manager France at Sports Alliance: “We’re excited to continue our work with Tanguy and his team to provide the Stade Reims fans with an improved digital journey by implementing our Single Sign On solution. We hope that Stade Reims, a strong Ligue 1 club that understands the impact of data, will show other clubs, leagues and federations in France what is possible when working with Sports Alliance.”