Stade de Reims continues their data-driven journey

Stade de Reims agreed to renew their contract with Sports Alliance. A great honour to work for one of the most dynamic French clubs with great fans. In the past few years, they’ve utilised the Sports Alliance Fan Toolkit to drive their data-driven marketing ambitions to an absolute high. With a database growth of 240% and an increase of email addresses of 412%, Stade de Reims proves that a data strategy is valuable and pays off. We’re proud that we can support Stade de Reims on the continuation of their data-driven journey.

To celebrate the results and to give everyone an insight in what drove these results, we’ve summarised the journey of Stade de Reims into a Case Study. Go to this page and get your copy. The case study is also available in French and Dutch.