Sports Alliance are thrilled to announce a multi-year partnership with Brighton and Hove Albion. The Premier League Club have recently launched Single Sign On and Orange Box® services as part of their recent digital transformation project.
The My Albion digital account allows a supporter to register once, using Social Sign In if they choose, and log in across all Club domains, systems or applications, maintaining a consistent identity and experience throughout.
Matt Swindells Sports Alliance said “We are delighted that Brighton & Hove Albion have chosen to partner with Sports Alliance. As one of the most progressive Clubs in the country and with ambitious plans for further commercial growth it’s an exciting time to working together. The launch of Single Sign On is huge step forward as we look to deliver industry leading digital marketing platforms”
Brighton & Hove Albion are the latest Club to join the Sports Alliance network which now features over 120 clubs in the UK, the Netherlands, Belgium, France, Spain, Portugal and Brazil, with 24 deployments of SSO in the UK.