4 years after we first signed a contract with Stade de Reims,…
Discover our toolkit..
Underneath is our ‘Orange Box‘ proprietary data platform for unifying, controlling and enhancing all your fan data.
Our toolkit provides personal, omni-channel marketing communications and relationship management that is tailored for sport.
Deliver personal experiences in web and mobile applications that delight your fans with our digital services.
Like your fans, we are dedicated to sport. Founded in 2002 in London, we have grown steadily to now serve over 130 individual sports brands across 9 separate countries or territories, from our home in the UK to Europe and the Americas.
Big or small, whatever shape the ball or nature of the sporting event or activity, we are immensely proud of every single client. Their success is our goal. Our relationship with our clients is personal and long-term. Their energy, passion, commitment and collegiality in sports continues to amaze and inspire us.
Driven by data
Everything we do is driven by data. Your relationship with your fans and their digital and real-world behavior fills the data lake that then becomes an invaluable resource for us to continue to ensure best-practice, experience and learning is passed back to you and personally to your fans again.
We also continue to invest and innovate to underpin and leverage the insight and best-practice represented by this data – new partnerships, new products, new approaches – in order to deliver value to our clients.
Our approach to data and marketing is that your time is valuable and shouldn’t be waisted by waiting on support, questions about data or choosing the right channel. The Sports Alliance toolkit will make sure that you’ll be able to personalize every step of your fans’ journey across all your digital platforms and communications.
Single Sign On
Curious about out toolkit and how it will supercharge your marketing?
Get in touch and book a demo with one of our representatives.
As we have grown over the years and expanded to new territories and markets we have established relationships with hundreds of different companies and technology systems and application providers in the Sports industry globally. This network of relationships and the frameworks these represent are fundamental in providing the data and the value we are able to create.
We also recognise a few key strategic, commercial and technology partners with whom we team up to create fan experiences that are beyond expectation.
Our greatest asset
We work on a predictable subscription model for software and services, with dedicated account management and strong personal relationships in order to deliver value quickly, repeatedly and measurably. Our engineering and operational hub is based in London, UK.
More than a team
Although working from different locations in the world, each and every one within the Sports Alliance team is passionate about fans, data and technology. That is reflected within the team by so many different nationalities, backgrounds and sports, all brought together as one team to personalize sport.
The majority of our senior management have been with the company since it was founded by Anthony Khan in 2002. Above and beyond this deep dedication to sport, they also bring valuable experience from marketing, technology, consultancy and agency work in other sectors.
Book a meeting
We’d love to show you all that Sports Alliance can do for you and your fans. Book a meeting with one of our representatives and let us know what you’d like to see.