Sports Alliance is delighted to announce a new partnership with West Bromwich Albion FC. The Baggies have recently gone live with Orange Box® services with Single Sign On due for launch later in 2020 as part of a broader digital transformation project. The Club will be utilising a wide range of Sports Alliance products and services as they look to grow and engage a wider audience.
Matt Swindells, Account Director, Sports Alliance, said “We are thrilled to be working with West Bromwich Albion at such an exciting time for the Club. We look forward to helping them understand their fans at a deeper level and enable commercial growth through the unification of supporter identity via Single Sign On.”
Laura Gabbidon, Head of Marketing, West Bromwich Albion, said “Sports Alliance’s capability to deliver a market-leading digital and CRM offering backed by their experience and reputation were key for us. This is a major step forward for the Club, and we look forward to building and engaging with our fan base over the coming seasons.”
West Bromwich Albion is the latest Club to join the Sports Alliance network which now features over 120 clubs in the UK, the Netherlands, Belgium, France, Spain, Portugal and Brazil. West Bromwich Albion will become the 25th deployment of SSO in the UK.