Wolverhampton Wanderers have become the first UK client to utilise Sports Alliance’s ‘commit to App’ functionality. Having worked closely with the Clubs US-based app provider, Yinzcam, Wolves can use our SRM Campaign tool to build data segments based on behavioural and demographic insights rather than just App preferences.
All supporters who have a Single Sign On account, registered via the Wolves app, can receive targeted and personalised notifications. For example, the Club are now able to create specific push notifications to match-going fans and non-attendees with relevant and timely information. For the recent fixture with West Ham United, the unusual kick-off time of 7:30pm was the perfect use case to remind season ticket holders and match ticket purchasers to arrive earlier than normal.
Richard Pepper, Head of Digital, Wolves “We are delighted with the new functionality that is now available which allows us to build and execute notifications to tailored segments, based on the data we hold with Sport Alliance. This enables us to continue to improve our communications in a new and exciting manner and further emphasises our commitment to providing the best possible digital engagement for fans.”
Alongside the new functionality, Wolves and Sports Alliance are now able to pull App usage data into the Orange Box, providing even further insights into digital fan behaviour.
Wolverhampton Wanderers are part of the Sports Alliance network which now features over 120 clubs in the UK, the Netherlands, Belgium, France, Spain, Portugal and Brazil.