Personalising
sport

Your fans and supporters are your greatest asset, the ‘lifeblood’ of any club, association or sporting activity. Their passion and loyalty is at the heart of everything you do, and each and every one of them deserves the very best you can deliver.

Sporting organizations are constrained to remain small- to medium-sized enterprises that cannot merge to achieve scale benefits; recognising, anticipating, and rewarding individual fans and creating personal experiences is challenging.

Our mission is to personalise sport for every individual fan, current and future.

Sports Alliance

We help you..

Organise

Unify your data in our ‘Orange Box’ Data Platform

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Personalise

Personalise your relationship with every fan

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Grow

Set and deliver on your ambitions

Arrow

We help you..

Organise

Unify your data in our ‘Orange Box’ Data Platform

Arrow

Personalise

Personalise your relationship with every fan

Arrow

Grow

Set and deliver on your ambitions

Arrow

Dedicated to
sport

Leicester City
Bristol City
Queens Park Rangers
Oxford United
Rangers FC
Stade de Reims
Fluminense FC
Baltimore Ravens
DC United
Eredivisie
PSV Eindhoven
Sparta Rotterdam
Club Brugge
KRC Genk
Pro League
Standard de Liège
Union Saint Gilloise

Like your fans, we are dedicated to sport. Founded in 2002 in London, we have grown steadily to now serve over 130 individual sports brands across 9 separate countries or territories, from our home in the UK to Europe and the Americas.

Big or small, whatever shape the ball or nature of the sporting event or activity, we are immensely proud of every single client. Their success is our goal. Our relationship with our clients is personal and long-term. Their energy, passion, commitment and collegiality in sports continues to amaze and inspire us.

Sport transcends boundaries and joins individuals together, teams are always greater than the sum of their parts. The community and alliance our clients represent is stronger together.

Our full client list

Driven by data

Everything we do is driven by data. Your relationship with your fans and their digital and real-world behaviour fills the data lake that then becomes an invaluable resource for us to continue to ensure best-practice, experience and learning is passed back to you and personally to your fans again.

We also continue to invest and innovate to underpin and leverage the insight and best-practice represented by this data – new partnerships, new products, new approaches – in order to deliver value to our clients.

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Clubs & Organisations
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Unique Integrations
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Fan Profiles
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Transactions Processed
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Marketing Communications

Every client ‘journey’ is different depending on their situation, priorities, partners and resources. Your journey will be unique to you and it is your ambition that decides your own individual path.

Fan Relationship Toolkit

Start your journey today

Start your journey today

Underneath is our ‘Orange Box‘ proprietary data platform for unifying, controlling and enhancing all your fan data; integrations, deduplication, AI predictive modelling, and APIs.

Orange Box®

Data Platform

Analytics

Integrations

AI and Predictive modeling

Deduplication

Business Intelligence

Business Intelligence

Marketing & CRM provides personal, multi-channel marketing communications and sales and relationship management that is tailored for sport.

Marketing & CRM

Tailored for sport

Campaign AssistantCRM

Campaign Assistant

CRM

Campaign

Campaign

Community

Unify identity with our Single Sign On and deliver personal experiences in web and mobile applications that delight your fans.

We're digital

Digital

My PagesSupporter API

MyPages

Supporter API

Single Sign On

Single Sign On

Reward your fans with ClubCash and our payment solution ClubPay.

Reward your fans

Loyalty

ClubCashClubPay

ClubCash

ClubPay

Loyalty Rewards

Build stronger partnerships with your sponsors and Global Marketing Network opens the door for new sponsor relationships.

Commercial

Stronger Partnerships

Partnership Activation

Global Marketing Network

B2B CRM

Sponsorship Central

Sponsorship Central

Every client ‘journey’ is different depending on their situation, priorities, partners and resources. Your journey will be unique to you and it is your ambition that decides your own individual path.

Fan Relationship Toolkit

Start your journey today

Start your journey today

Underneath is our ‘Orange Box‘ proprietary data platform for unifying, controlling and enhancing all your fan data; integrations, deduplication, AI predictive modelling, and APIs.

Orange Box®

Data Platform

Analytics

Integrations

AI and Predictive modeling

Deduplication

Business Intelligence

Business Intelligence

Marketing & CRM provides personal, multi-channel marketing communications and sales and relationship management that is tailored for sport.

Marketing & CRM

Tailored for sport

Campaign AssistantCRM

Campaign Assistant

CRM

Campaign

Campaign

Community

Unify identity with our Single Sign On and deliver personal experiences in web and mobile applications that delight your fans.

We're digital

Digital

My PagesSupporter API

MyPages

Supporter API

Single Sign On

Single Sign On

Reward your fans with ClubCash and our payment solution ClubPay.

Reward your fans

Loyalty

ClubCashClubPay

ClubCash

ClubPay

Loyalty Rewards

Build stronger partnerships with your sponsors and Global Marketing Network opens the door for new sponsor relationships.

Commercial

Stronger Partnerships

Partnership Activation

Global Marketing Network

B2B CRM

Sponsorship Central

Sponsorship Central

Better
together

As we have grown over the years and expanded to new territories and markets we have established relationships with hundreds of different companies and technology systems and application providers in the Sports industry globally. This network of relationships and the frameworks these represent are fundamental in providing the data and the value we are able to create.

We also recognise a few key strategic, commercial and technology partners with whom we team up to create fan experiences that are beyond expectation.

Blog

Our offices

Sports Alliance Ltd
Address:
40 Great Russell St
London WC1B 3PH
United Kingdom
Sports Alliance Spain
Address:
Avenida Manoteras, 10,
Portal A, Bajo 006
Madrid 28050
Spain
Sports Alliance Benelux
Post address:
Seinpoststraat 49
2586 HB Den Haag
Netherlands
Visiting address:
Twentelaan 2 (Europasingel)
7681 NE Vroomshoop
Netherlands

Get in contact

Want to get in touch? Our territory managers are waiting for your call. Or fill out the form below to send us an email!

UK / Global: +44 (0)207 4393 033
The Netherlands: +31 (0)70 326 54 46
Belgium: +32 (0)247 2312 589
France: +33 (0)3 1000 8718

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Sports Alliance has officially been acquired by KORE Software. Learn more