Business Apps

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SRM Data provides a window to the Data Warehouse for two key administrative functions - Product Categorisation and file upload of Supporter Contact Data from occasional sources, as opposed to scheduled or automated integration pipelines.

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The Player Administration Module (PAM) is an application designed to help regulate and administer payments between a professional Sports Club and squad players and other organisations – Clubs, Agents, Leagues, other 3rd Parties – specified in Player Contracts and other Transfer-related obligations. The system addresses known ‘pain points’ for Clubs in managing Player Payments due to the variation in individual player contract terms and the volatility of dependent statistics related to playing performance.

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Communicate and display clearly and compellingly all marketing strategy and results at board level using visualisations of key performance indicators and reporting.

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We integrate with Club messaging platforms to provide supporter data synchronisation and list sharing between the SRM Campaign application and a variety of messaging systems. Application Integration and contact synchronisation (where applicable) via the Data Platform provides the basis for fully integrated direct messaging from the SRM Campaign application.

As consumer technologies continue to migrate to mobile applications, we help clubs continue to choose the most effective channel for direct message delivery, email, sms or in-app. Where messaging content is simple – SMS, In-App – content may be administered directly within the SRM Campaign App. Messaging data is then transferred to a fulfilment platform via relevant API workflows. Response data is then written back to the Data Platform again by Integration or API processes.

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SRM Campaign makes data segmentation, message targeting and campaign administration easy to allow timely dispatch of targeted multi-channel direct marketing campaigns. The application integrates directly with Messaging systems - ESP, SMS and Native App providers -  as well as with CRM system and call centre (where present) to allow marketing messages to be pushed to the right people via the right channel at the right time.