London, 3 January 2022: Sports Alliance is delighted to announce the Q1 planned opening of our new office in New York, which becomes our first permanent base in North America.

The move, which will see CEO Anthony Khan take the helm of the New York office, comes after a year of growth in the United States to supplement our 135 clients across Europe and South America. An initial team of four will be starting 2022 in the new office, a combination of local hires and experienced members of the existing team which will enable the delivery of our services to the likes of Baltimore Ravens and D.C. United.

The opening of the New York office is an important milestone for the company. It complements our other territory operations in Madrid and the Netherlands, with our global headquarters remaining in central London.

Our proprietary products and services, including The Orange Box data platform, Marketing Campaigns, Single Sign On, Loyalty, and Embedded Analytics, now supports clients across leading competitions including the Premier League, Formula 1, NFL and MLS, with over 65 million individual fan records being managed across the network.

The Sports Alliance mission is to personalize sport for every fan, current and future. We believe our breadth of products and service-led approach not only allows us to achieve this but provides a compelling story for the North American market.

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Anthony Khan, CEO Sports AllianceAnthony Khan, CEO of Sports Alliance, said: “The New York office is an exciting development in the evolution of the business, allowing us to serve our US clients and to grow our global footprint in a key strategic market. We have worked hard to win business with new clients in the last year and expect to grow further in the coming months and we can’t wait to get the office open.

I’m excited to be bringing Sports Alliance’s world-class software offering to clients in North America. We can differentiate our offering with a unique and integrated approach which has already produced tangible results for clients, and which has found a willing audience in the US.

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