Welcome Rugby Europe
We are delighted to announce that Rugby Europe, based in Paris, is our 3rd client in France. Rugby Europe will soon start using our Orange Box® services to engage with rugby fans. Rugby Europe will also use the Tableau Premium service for in-depth reporting.
Engaging Sports Alliance’s services marks the starting point for Rugby Europe’s digital transformation. Rugby Europe digital strategy starts with centralising fan data to engage with rugby fans around Europe. However, the plan also includes the introduction of an integrated Single Sign-On solution for Rugby Europe’s on-line platforms. Rugby Europe wants to create a unique and user-friendly platform for the current 6 million viewers per year that watch the spectacular rugby content from around the world.
Gaël Agneray, Business Development Manager at Sports Alliance, said, “Rugby Europe is our first rugby focused client in France and continental Europe. We’re looking forward to working together with Ben Fox, Sébastien Faye and the rest of the team to create a unique journey for them and their fans that gives Rugby fans around Europe exclusive access to streaming video, contests and other unique content.”
Rugby Europe CEO Florent Marty said, “By partnering up with Sports Alliance we’re able to step up our data journey as part of an ambitious digital transformation within Rugby Europe.
“Because of the wide geographical spread of our unions, it’s essential for Rugby Europe to understand and connect with rugby fans across the continent. “Through data-driven marketing and communication, we can enhance the content and experience we provide to fans.”
Rugby Europe is based on the Rue de Liège in Paris and is the latest client of Sports Alliance in France after Stade de Reims and Clermont Foot 63. Rugby Europe is responsible for the promotion, development, administration and management of international competitions for 48 member unions across Europe. The association organises over 600 international games each season.
