Sports Alliance Day 2020

We held this year’s unique Sports Alliance Day on Thursday, November 5 via Zoom. Although not together in person, the session connected many clubs and organisations from across Europe, North and South America.

If you have any questions after watching these videos, don’t hesitate to contact us via your Account Manager or send us a message.


Anthony Khan talked about why the organisation exists and how important the alliance is between clubs, fans and their community. Anthony shared further thoughts on the National Sports Pyramid framework and the Sports Alliance Global Big Data vision. In this Global Data Vision, an exciting partnership was announced between Sports Alliance in Europe and SSB in the United States.

The Changing Landscape of Digital Behaviour

Mark Taviner and Emanuela Fourie provided analysis and insight around the objective shift from live to digital experience and what this means for sports organisations.

Download the slide deck (PDF)

Sustaining Support During Covid-19 and Beyond

Matt Swindells and Wouter van Dijk explored how clients reacted during the pandemic and utilised the Sports Alliance toolkit to its maximum. But, more importantly, how clients can use this momentum to work on the memberships of the future based on newly created digital opportunities.

Download the slide deck (PDF)

How Clubs Use Personalisation to Connect Digitally

Mobile Apps for Clubs and rights holders have been around for years now. But personalising these Apps based on user interactions is still a challenge. Priya Narasimhan shows how YinzCam has created a platform that makes mobile apps personal enable by integrations with Sports Alliance.

Sports Alliance Community Initiative

The need for technical solutions in the Community sector is perhaps more dramatic than the requirement has been on the Commercial side of sport, and that need remains completely unaddressed. Anthony Khan and Jonny Pearson presented an integrated and easy to use solution for the Community sector with examples from the Bristol Sport Foundation.

Download the slide deck (PDF)

Sustaining Sponsorship and Corporate Support

For the final presentation of the day, we looked at the key elements that make up a successful sponsor/Club relationship – usually a combination of excellent sponsorship management and innovative sponsor activation. Matt Swindells and Mike Banville show what is possible with some examples from Europe and the US, including an introduction to Sponsorship Central.

Contact us

If you have any questions after watching these videos, don’t hesitate to send us a message.


  • Sports Alliance and Stade de Reims together for another three years till 2025
    4 years after we first signed a contract with Stade de Reims, we’re delighted to announce a new three-year contract with the “rouge et blanc”. The renewal is a logical step given the successful collaboration.
  • Welcome The Amundi Evian Championship
    Sports Alliance is thrilled to announce the next client on French soil: the Amundi Evian Championship, a golf tournament based at the Evian Golf Resort in Evian-Les-Bains. The tournament has recently launched its data strategy with our Orange Box services to grow its fan base and offer more extensive commercial services before, during and after the tournament.
  • Campaign Assistant: driving results 2 years on
    Progress and innovation in sport are fueled equally by competition on the pitch and co-operation off the pitch. Inspired by this, in 2020 we officially launched our Campaign Assistant, a community-powered marketing tool for sport organizations to view and share marketing campaigns. Since then, the Campaign Assistant has grown from 67 to 120 clients opting in and from 30.000 to over 50.000 campaigns. 
  • Sports Alliance and PSV extend collaboration until 2025
    The results and the good cooperation with Sports Alliance is reason for both PSV and Sports Alliance to extend their contract for another three years until 2025.
  • Welcome Ipswich Town FC
    Sports Alliance is delighted to announce a multi-year partnership with Ipswich Town FC. The Club has recently gone live with Orange Box® services to grow its audience and broaden the commercial offering at Portman Road.