Sports Alliance Day 2020

We held this year’s unique Sports Alliance Day on Thursday, November 5 via Zoom. Although not together in person, the session connected many clubs and organisations from across Europe, North and South America.

If you have any questions after watching these videos, don’t hesitate to contact us via your Account Manager or send us a message.


Anthony Khan talked about why the organisation exists and how important the alliance is between clubs, fans and their community. Anthony shared further thoughts on the National Sports Pyramid framework and the Sports Alliance Global Big Data vision. In this Global Data Vision, an exciting partnership was announced between Sports Alliance in Europe and SSB in the United States.

The Changing Landscape of Digital Behaviour

Mark Taviner and Emanuela Fourie provided analysis and insight around the objective shift from live to digital experience and what this means for sports organisations.

Download the slide deck (PDF)

Sustaining Support During Covid-19 and Beyond

Matt Swindells and Wouter van Dijk explored how clients reacted during the pandemic and utilised the Sports Alliance toolkit to its maximum. But, more importantly, how clients can use this momentum to work on the memberships of the future based on newly created digital opportunities.

Download the slide deck (PDF)

How Clubs Use Personalisation to Connect Digitally

Mobile Apps for Clubs and rights holders have been around for years now. But personalising these Apps based on user interactions is still a challenge. Priya Narasimhan shows how YinzCam has created a platform that makes mobile apps personal enable by integrations with Sports Alliance.

Sports Alliance Community Initiative

The need for technical solutions in the Community sector is perhaps more dramatic than the requirement has been on the Commercial side of sport, and that need remains completely unaddressed. Anthony Khan and Jonny Pearson presented an integrated and easy to use solution for the Community sector with examples from the Bristol Sport Foundation.

Download the slide deck (PDF)

Sustaining Sponsorship and Corporate Support

For the final presentation of the day, we looked at the key elements that make up a successful sponsor/Club relationship – usually a combination of excellent sponsorship management and innovative sponsor activation. Matt Swindells and Mike Banville show what is possible with some examples from Europe and the US, including an introduction to Sponsorship Central.

Contact us

If you have any questions after watching these videos, don’t hesitate to send us a message.


  • We welcome the Hungarian Football Federation
    Sports Alliance, a KORE Software company, is delighted to announce a multi-year contract with the Hungarian Football Federation (MLSZ) to further boost their digital ambitions.
  • Job Opportunity: Senior Data Engineer
    Sports Alliance is op zoek naar een (Junior) Accountmanager om ons accountmanagement-team in de Benelux te versterken. Dit is een geweldige kans om aan te sluiten bij Europa’s meest toonaangevende fanmarketingbedrijf dat nu al meer dan 150 klanten bedient in vele professionele (sport)competities en daarbuiten.
  • Rugby Europe continues their data-driven journey
    Rugby Europe continues their data-driven journey Rugby Europe agreed to renew their contract with Sports Alliance until 2025 to continue to ignite the passion for rugby all across Europe and beyond.
  • Sports Alliance is now ISO 27001 certified.
    DNV, the world’s leading classification society, has audited Sports Alliance’s Information Security Management System (ISMS) and awarded the ISO/IEC 27001: 2013 certification.
  • We welcome the PSA!
    Sports Alliance, a KORE Software company, is delighted to announce a multi-year partnership with the Professional Squash Association (PSA).