CRM: Complete Supporter Relationship Management

A Single Customer View for CRM based on market-leading Microsoft Dynamics CRM application, customised and configured for Sports data model and Supporter Marketing requirements, including Customer Service.

Easily manage your fan data through Microsoft Dynamics
Familiar Microsoft UX

We have taken a market-leading CRM option and customised it specifically for Sports Customer Service and Consumer Sales. Dynamics CRM presents a familiar user experience to the user and option for integration to Outlook. We provide key attributes or roles in to the Supporter contact record, and have added multiple entities to store Club-wide booking history as well as supporter relationships.

Use your dynamics everywhere via mobile
Key Features
  • Customise dashboards to present sales teams with their daily work and call lists, or with reporting to show lead to sale conversions.
  • With all ticketing, merchandise, loyalty, access, campaign history and contact management details fully integrated with Microsoft Dynamics, it becomes the ideal place to record any supporter relation cases, providing you with a full contact history where you can manage any outbound or inbound communications and outcomes.
  • Workflows manage the transition of a Supporter Relations case from one user or department to another by reassigning the record and sending an email notification.
  • Documents can be attached to the cases for future reference and a full audit history is available through the reporting module.
  • Full data history for complete contact data audit and relationships¬†

Related Sports Alliance products include the Data Platform for underlying deduplication and data integration pipelines, SRM Campaign for list building and segmentation, and BI for dashboard reporting.