Services & Consultancy
The Club's own commercial and partnership team sources and builds commercial relationships with a broad range of Sponsors through the Season:
- Main Sponsors. Shirt, Seasonal, Stand
- Localised Non-conflicting Sponsors. Direct relationships with Match-related sponsors and Business Club
- Centralised Partners. League and Competition, National / International brands with local interest
Sports Alliance Data Platform and Marketing tools provide a broad and engaging data set and range of capabilities for Sponsor activation.
Knowledge, expertise and personal relationships are at our core. Our senior management team – Anthony Khan, Mark Taviner and Henk-Frits Verkerk – have each been with the Company since its inception in 2002. Prior to this, each worked in business, technology and marketing consultancy positions. Jointly, they represent many decades of expertise in Technology, Marketing and Professional Sports markets, and the myriad client, supplier and partner relationships that this entails.
We supply the tools & solutions and can also supply the service to deliver first class supporter direct marketing. Knowing that organisational, personnel and resourcing structure varies from Club to Club, we seek to complement any individual set up with a set of resources and services to help with communications strategy and design, campaign and communication delivery, as well as project management and co-ordination of suppliers.
Moving or migrating stadium is a ‘once in a lifetime’ act for most Clubs, involving years or even decades of financial and architectural planning. We are concerned solely with helping you ensure that the Supporter Experience of the process is a pure and simple delight for all involved, and that Club Staff feel empowered to deliver this.
At Sports Alliance, we have lived through dozens of stadium migrations in over a decade of involvement in professional Sports and Supporter Marketing. We have invaluable experience – within our personnel and in terms of software, workflow and other IP assets – to help you conceive, design and implement your very own Supporter Marketing stadium migration plan.