Loyalty in sport, however characteristic of the underlying supporter relationship, should never be taken for granted. Even your most ‘loyal’ supporters still need recognition and reward for their continuing involvement and support throughout the ups and downs of a sporting season.
SRM Loyalty provides the means to reward supporters for any behaviour or response required for ongoing supporter engagement and retention. Within the application you can administer loyalty as part of a membership programme designed to impact significantly on seasonal revenue. Using points or cashback as a currency, the application enables the club to fundamentally change its approach to sales discounts, encourage engagement and capitalise on the supporters’ sense of satisfaction and recognition.
- Create tiers and segments for integrated membership programme
- Create awards as promotions based on one-off, percentage or seasonal, applicable to either purchaser or holder
- 3rd parties and other applications access balance, other supporter data and implementation of redemption workflows through Supporter API
- Additional marketing currency to increase engagement, retention, up-sell and membership value
- Create a deeper level of engagement with Fans
- Generate revenue through upsell at point of redemption and eradicate discounts.
- Improve data capture and behaviour understanding.