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Sports Alliance is pleased to have helped Swansea City to become the first UK football club to offer in-app ticketing to their fans.

Working with our long-standing partnership with Ticketmaster and app developer Other Media, Sports Alliance helped deliver the solution so that Swans fans will be able to purchase their tickets online and display them via their mobile phones at the turnstile to gain entry to all football fixtures at the Liberty Stadium.

Key to the development has been the provision of our Single Sign On ‘Club Account’ product at Swansea City, a single online identity for the supporter across all platforms and applications, meaning that once signed in, the mobile app recognised the supporter as a Season Ticket Holder or Jack Army Member, and can also deliver tickets and barcodes for stadium entry, all in real time.

“In-App ticketing is a project we’ve been working hard towards since the successful launch of our new Official Swans App,” explained Swansea City’s Digital Media Manager Rebecca Symmons.

“We’ve been informed that we are the first football club in the UK to introduce In-App ticketing which, if true, is an added bonus for the club and our fans.”

Sports Alliance look forward to fans entering the stadium in this way when the project launches on 19th January 2018.

For further information on Single Sign On and In App Ticketing, please contact Matt Everett, UK Account Director, on 0207 439 3033 ext 1110 or meverett@sportsalliance.com.

Swansea City in-app ticketing