Sports Alliance is Europe’s premier Supporter Marketing services provider.

At Sports Alliance our aim is to help sports clubs and associations market products and services more efficiently and therefore more successfully.

We specialise in understanding your supporters in great depth by organising and managing your club’s supporter data, enabling you to have a clear vision of who your supporters are, what they want and how to develop your business through communicating directly with the fans.

With seven years experience assisting some of the biggest clubs in the UK and Europe we know how to utilise technology as a tool to deliver effective marketing.

We are all about relationships – our relationship with you the club, your relationship with your supporters and helping you strengthen that bond so that you can create effective marketing which makes a real difference to the bottom line.

The Gunners

Arsenal

Annual Retainer since 2003

  • Integration
  • Data Management
  • Business Intelligence
  • Stadium Migration
The Villa

Aston Villa

Annual Retainer since 2002

  • Integration
  • Data Management
  • Business Intelligence
  • Web Single Sign-On
Birmingham City

Birmingham City F.C.

Annual Retainer since 2004

  • Data Management
  • Business Intelligence
  • Corporate Sales
Celtic

Celtic FC

Annual Retainer since 2005

  • Integration
  • Data Management
  • Business Intelligence
  • Supporter Research

Welsh Rugby Union

Annual Retainer since 2007

  • Data Management
  • Business Intelligence

The Football League

Projects 2008

  • Supporter Data Profiling & Analysis

RCD Espanyol

Annual Retainer since 2007

  • Data Management
  • Stadium Migration
  • Corporate Sales

Vitesse

Projects 2008

  • Season Ticket Campaign

Sunderland AFC

Annual Retainer since 2007

  • Data Management
  • Business Intelligence

West Ham United

Annual Retainer since 2006

  • Integration
  • Data Management
  • Business Intelligence
The Potters

Stoke City

Annual Retainer since 2005

  • Data Management
  • Business Intelligence
Leeds Rugby

Leeds Rugby

Annual Retainer since 2008

  • Integration
  • Data Management
  • Business Intelligence
  • Corporate Sales
Brighton & Hove Albion

Brighton & Hove Albion

Annual Retainer since 2007

  • Data Management
  • Business Intelligence
  • Stadium Migration
Everton

Everton

Annual Retainer since 2007

  • Data Management
  • Business Intelligence
Spurs

Tottenham Hotspur

Projects 2008

  • Data Audit
Crystal Palace

Crystal Palace

Projects 2007

  • Systems Management
  • CRM Configuration
Forestry Commission

Forestry Commission

Projects 2008

  • Business Case Model

© Sports Alliance 2008