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We guarantee your results

Thanks to years of experience and our focus on quick implementations and service mindset, we make sure that data comes to life and clear outcomes are understood and delivered.

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Global partnerships and alliances

We operate directly in the UK and Europe. We approach other territories further afield – North America, Middle East and Asia – via franchise or partnerships with leading local sports marketing companies.

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Solutions, services, outcomes

We believe in a blend of solutions and services with a clear set of outcomes, and not ‘simply’ in consultancy. We help our clients to reach their goals, and we are with them all the way for the duration. Our longest client relationship is 15 years, as old as we are.

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‘Orange Box’ solutions

No single technology or application by itself can ever be the complete answer, whatever your question. As technologists we are defined by the breadth of what we provide, packaged as the ‘Orange Box’, a complete set of technologies and solutions for the Supporter Marketing experience.

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Let your data flow freely

We have existing integration or pipeline solutions for hundreds of system suppliers in the sports and venue market; ticketing, retail, concourse, event, cashless, access control, web CMS or mobile applications, and leading CRM and Marketing solutions. We have an open-armed approach to new suppliers and technologies.

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Data security and availability

Data security and operational guarantees are crucial for your business. Supporter data is managed under strict security policies and procedures in certified Data Centres, underpinning Service Level Guarantees for availability and performance.

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Fast and reliable implementation

Sports Alliance delivers an end-to-end solution, double-quick. Provisioning of existing technologies and our technical and personal experience with other market suppliers means that a new client is on-boarded and up and running within 6 to 8 weeks.

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Meet your commercial targets

Our ‘can do’ attitude and focus on results continually delivers on commercial targets. Delivering an excellent Supporter Experience will always help to underpin your commercial objectives.

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Integrated, cross-channel marketing

Targeted, cross-channel Supporter Marketing. Create campaigns and segment data into targeted marketing lists then dispatch to the relevant marketing media.

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Maintain and grow your supporter loyalty

Reward your supporters to retain and grow their loyalty. Rewards come in many forms - experience, personalisation, delight and cashback and 'money can't buy' offers.